Reseller Agreement Example

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A reseller agreement is a legal contract between a manufacturer or service provider and a third-party seller who wants to market and sell the manufacturer’s or service provider’s products. This agreement outlines the terms and conditions that the reseller must adhere to in order to sell the products or services. To help you understand what a reseller agreement entails, here is an example:

Reseller Agreement Example:

This Reseller Agreement (“Agreement”) is entered into on _____________(date) by and between XYZ Manufacturers, Inc. (“Manufacturer”), a corporation organized under the laws of the State of __________, and ABC Distributors, Inc. (“Reseller”), a corporation organized under the laws of the State of ____________.

1. Product(s) Sold. The Manufacturer agrees to sell, and the Reseller agrees to purchase and resell the following product(s):

Description of product(s):


2. Territory. The Manufacturer grants the Reseller the exclusive right to sell the product(s) in the following geographical areas:


3. Price. The Manufacturer agrees to sell the product(s) to the Reseller at the following prices:


4. Obligations of the Reseller. The Reseller shall market and sell the product(s) in accordance with the terms of this Agreement. The Reseller shall maintain an adequate inventory of product(s) to meet the reasonably anticipated demand for the product(s) in the Territory. The Reseller shall not sell the product(s) outside the Territory without the Manufacturer’s express written consent. The Reseller shall comply with all applicable laws and regulations governing the sale and distribution of the product(s).

5. Obligations of the Manufacturer. The Manufacturer shall provide the Reseller with reasonable quantities of product(s) for resale in the Territory. The Manufacturer shall use reasonable efforts to ensure the product(s) conform to applicable specifications and are free from defects in materials and workmanship.

6. Term. This Agreement shall commence on ____________ (date) and continue for a period of _____ year(s). This Agreement may be renewed for additional one-year terms upon mutual agreement of the parties.

7. Termination. Either party may terminate this Agreement upon written notice to the other party in the event of a material breach by the other party, which is not cured within _____ days of receipt of written notice of the breach.

8. Intellectual Property. The Manufacturer retains all right, title, and interest in all intellectual property associated with the product(s), including trademarks, copyrights, and patents. The Reseller agrees to use the intellectual property solely for the purposes of selling the product(s) in the Territory.

9. Confidentiality. The parties agree to maintain the confidentiality of all trade secrets, confidential information, and proprietary information disclosed during the course of this Agreement.

10. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of ____________.

In conclusion, a reseller agreement is a critical document that protects the interests of both the manufacturer and the reseller in the sale and distribution of products or services. This example provides a basic framework that can be customized to meet the specific needs of your business. It is always advisable to consult with an attorney experienced in contract law to ensure that your reseller agreement is legally sound.